Fighting for Independent Hospitality
We are a group of independent hospitality owners, united in our passion for the industry and our determination to see meaningful change.
The Hospitality Crisis
Independent hospitality is being crushed by mounting costs and an unfair tax burden.
20% VAT
One of the highest rates in Europe, applied before any profit is made.
Rising Energy
Utility costs have surged, squeezing profit margins tighter than ever.
Wage Pressures
Minimum wage and National Insurance increases adding thousands to costs.
Food Inflation
Ingredient costs have skyrocketed, forcing difficult menu pricing decisions.
Why Reduce VAT to 10%?
A permanent VAT reduction would transform the hospitality landscape.
Protect Jobs
Preserve meaningful employment for over 3.5 million workers across the UK.
Keep Businesses Open
Give independent pubs, cafés, and restaurants the breathing room to survive.
Support High Streets
Reinforce vibrant local economies that benefit the entire community.
Boost Mental Health
Protect community gathering places that combat loneliness and isolation.
Youth Employment
Hospitality is one of the main employers of young people across the UK.
Economic Growth
A thriving hospitality sector increases consumer spending across the board.
How You Can Help
Share Our Message
Use your networks to raise awareness of the campaign.
Contact Your MP
Let them know reducing VAT to 10% is essential and make them aware of our campaign.
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Together, we can cultivate a thriving hospitality industry that reflects the values of community, support, and resilience.
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